Gatorade has rolled out a four minute film featuring brand ambassador, Lionel Messi ahead of the FIFA World Cup 2018.
The film titled 'Heart of a Lio' was conceptualised by TBWA\Chiat\Day Los Angeles.
The animated film shows the Argentinean and Barcelona star growing up. It begins with Messi scoring across junior levels. Then there's a set back, as a doctor informs him he has a growth defect.
He's disappointed, but takes it in his stride and goes on to chase his dream of being a world beater. Scoring goals consistently for his local club in Argentina, Newell Old Boys made FC Barcelona scouts take notice of Messi. A move to Spain soon materialised and Messi continued to weave his magic.
The film goes on to show Messi from the 2014 World Cup and a chance he missed in the final against Germany. The chance ended up costing the team as they succumbed to a 1-0 defeat to Germany. There's doubt in his mind again about his ability.
The voice over says something Messi heard in his younger days: 'When you have a dream to chase, nothing can stop you'.
Four years later, he has the chance to prove he's the 'greatest' at the FIFA World Cup.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 day ago
Replaces Ramesh Narayan
1 day ago
Watch the film conceptualised by The Womb here