Watch the film for Blue Star air-conditioners here
In the latest rendition of its campaign featuring Virat Kohli and a team full of his look alikes, aircon maker, Blue Star tells the story of air purification with a difference.
Someone in the room catches a cold and what follows is a sneezing fit. How does Virat Kohli clear the air?
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Our weekly roundup of the latest appointments and account wins news from RVCJ, Triooh, Global Music Junction (GMJ), Salt Media, Ogilvy, Manchester United Football Club, Symphonies Life, Prayag India, and many more.
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
To truly connect with Gen Z, brands must move beyond virtue signaling and display genuine commitment to their stated values through actions, says Quantum Consumer Solutions associate.
By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.
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