Watch the film for Blue Star air-conditioners here
In the latest rendition of its campaign featuring Virat Kohli and a team full of his look alikes, aircon maker, Blue Star tells the story of air purification with a difference.
Someone in the room catches a cold and what follows is a sneezing fit. How does Virat Kohli clear the air?
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The appointments follow the arrival of new chief executive Cindy Rose on 1 September.
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With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
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A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.
'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.
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