In its new TVC campaign Housing.com says buyers will get what they see.
A key part of this promise is - sahi (right) photos, sahi price and sahi location. The TVC is targeted towards the ten biggest cities in India at people who are looking to buy, sell or rent properties. The campaign has been launched on television channels and the 360-degree campaign will run across print, outdoor, digital, social and radio.
Conceptualised by BBH Delhi, the TVC starts with a young couple’s search for a home on Housing.com. As the wife asks her husband to look at a chosen property on Housing.com on her tablet, the husband finds himself inside the house being considered. The couple then engage in a fun conversation about the house. They are next seen sitting together discussing the home while looking at the tablet.
The campaign includes another creative that focuses on home rentals on Housing.com, driving the same message of Jo Dikhe, Wahi Mile.
The campaign draws insight from a consumer research study that ranked lack of correct and complete information in property listings as the biggest concern. The innovative campaign will stay true to the optimistic brand world of Housing.com, with an exciting and ingenious tonality that gives it a distinct identity that will resonate with home intenders before the festive season begins.
Neeraj Chaturvedi, CMO, Housing.com said, “We understand the struggle of finding the ‘right’ home. Housing.com has always taken the extra step to make this journey smooth and convenient. Through our campaign, we have captured the joy that one feels when reality meets expectations. We believe that the campaign will strengthen our relationship with our audience and reinforce our commitment to being the most trusted platform to discover, buy, rent and sell homes in the country.”
Subhash Kamath, CEO & managing partner, BBH India said, “The creative idea is a simple yet memorable demonstration of the fact that Housing.com gives its customers the right and relevant information to help them find their dream homes. For consumers, this is a key and critical benefit as the brand delivers on increasing transparency in the sector."
Credits:
Client: Housing.com
Creative agency: BBH
Production House: Storytellers
Director: Aakash Bhatia
