Welfare of Stray Dogs(WSD) has released a film through which it's pushing for the 'adoption of indies'.
Conceptualised by Another Idea, the film shows how stray dogs struggle to find a home. The message for those looking for a pet is to adopt one of these instead of buying a dog.
According to a statement, this film would be actively promoted by influencers and animal lovers on social media beginning 11 August. A digital campaign where pet owners would be encouraged to post pictures of themselves and their Indie dogs would also be launched with the hashtag #ProudtobeIndiean on 14. August.
Abodh Aras, CEO, Welfare of Stray Dogs, said, "The Indie dog is a hardy, loving, good looking, low-maintenance animal that is unfortunately neglected and seen as a 'stray'. I am glad ‘Another Idea’ came forward to make a film that highlights the pressing need to adopt these wonderful animals."
Gaurav Gandhi, CEO, Another Idea, said, "When we heard of this need, the team headed by director of this film Hiten Bhatia and producer Shuja Rahman were very excited. We are glad that we are playing a part in helping a good cause."
Client : The Welfare of Stray Dogs
Produced by: Another Idea
Directed by: Hiten Bhatia
Head production: Shuja Rahman
Voiceover artist : Tanvi Malhotra