The Work
Campaign India Team
Jul 16, 2021

Weekend watch: Zomato’s well-timed cameo in Tesher x Jason Derulo’s ‘Jalebi Baby’

Lyft makes an appearance too

Lyft makes an appearance too

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adani seeks single agency for INR 600-crore media overhaul

1 Adani seeks single agency for INR 600-crore media overhaul

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

3 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

5 Birla Opus Calista showcases stain resistance in new campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

6 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

8 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom warns staff in-office requirement will ‘increase over time’

10 Omnicom warns staff in-office requirement will ‘increase over time’

Related Articles

Be as weird and wild as you can be: Tesher’s advice to young content creators
Media
Aug 17, 2021
Raahil Chopra

Be as weird and wild as you can be: Tesher’s advice ...

Just Published

India’s digital ecosystem needs an overhaul
Advertising
6 minutes ago
Dr Vikas Katoch

India’s digital ecosystem needs an overhaul

The recently notified Digital Personal Data Protection (DPDP) Rules could result in a more robust, transparent, trust-led ecosystem.

When Don met John
Advertising
1 hour ago
Rahul daCunha

When Don met John

John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a bid for one of the best creative minds? Rahul daCunha imagines a conversation between the two

Magnum Ice Cream Company confirms £332m global media appointment
Advertising
2 hours ago
Beau Jackson

Magnum Ice Cream Company confirms £332m global ...

Move will support brand's integration of 'advanced AI' in its marketing.

Analysts expect Omnicom’s jobs restructuring to last into 2026
Advertising
3 hours ago
Gideon Spanier

Analysts expect Omnicom’s jobs restructuring to ...

Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.