Watch the innovation conceptualised by Isobar, Carat, Posterscope, Visual Art and Dohrns here
People poke fun at dialects and accents globally. But how many times do you get rewarded for getting the pronounciation right? Beverage major Coca-Cola used this insight to reward its patrons with a chilled bottle of Coke. That's for those who get the dialect right.
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Partnership to help advertisers measure reach and frequency
Watch the film conceptualised by Contract Advertising
SMS ads the least trusted
The announcement caps off a $200 million creative review kicked off in July
