Watch the innovation conceptualised by Isobar, Carat, Posterscope, Visual Art and Dohrns here
People poke fun at dialects and accents globally. But how many times do you get rewarded for getting the pronounciation right? Beverage major Coca-Cola used this insight to reward its patrons with a chilled bottle of Coke. That's for those who get the dialect right.
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Revenue falls 18% and operating profit plunges 39.2% although cost cuts announced in December have begun to have an impact.
Moves from Omnicom Media Group
IPREX partnered with PRHub for the analysis in India
