Watch the innovation conceptualised by Isobar, Carat, Posterscope, Visual Art and Dohrns here
People poke fun at dialects and accents globally. But how many times do you get rewarded for getting the pronounciation right? Beverage major Coca-Cola used this insight to reward its patrons with a chilled bottle of Coke. That's for those who get the dialect right.
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Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.
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