Weekend Watch: Your dialect pays for a Coca-Cola

Watch the innovation conceptualised by Isobar, Carat, Posterscope, Visual Art and Dohrns here

Sep 14, 2017 10:37:00 AM | Video | Campaign India Team

People poke fun at dialects and accents globally. But how many times do you get rewarded for getting the pronounciation right? Beverage major Coca-Cola used this insight to reward its patrons with a chilled bottle of Coke. That's for those who get the dialect right.