Watch the innovation conceptualised by Isobar, Carat, Posterscope, Visual Art and Dohrns here
People poke fun at dialects and accents globally. But how many times do you get rewarded for getting the pronounciation right? Beverage major Coca-Cola used this insight to reward its patrons with a chilled bottle of Coke. That's for those who get the dialect right.
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Sonia Gandhi had recently called to the current government to stop spending on advertising
Only Indian entry among the 20 shortlists
He was director - sales at BMW Group
