Campaign India Team
Sep 14, 2017

Weekend Watch: Your dialect pays for a Coca-Cola

Watch the innovation conceptualised by Isobar, Carat, Posterscope, Visual Art and Dohrns here

People poke fun at dialects and accents globally. But how many times do you get rewarded for getting the pronounciation right? Beverage major Coca-Cola used this insight to reward its patrons with a chilled bottle of Coke. That's for those who get the dialect right.

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Goafest 2024 unveils 'age of adaptability' theme ...

A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.

1 hour ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

2 hours ago

The CMOs MO: Niva Bupa's Nimish Agrawal on why ...

The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.

23 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.