Campaign India Team
Aug 30, 2018

Weekend Watch: Wake up and hit the sporting circuit says Decathlon

Watch the film conceptualised by Social Kinnect here

Decathlon rolled out a film for the Indian National Sports Day which was celebrated on 29 August 2018.
 
Conceptualised by Social Kinnect, the film urges viewers to wake up and get out to play a sport. Through the voice over and visuals of amateurs playing their respective sport, the film urges people to play their favourite game even if they're not the best at it. 
 
 
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Dyson launches review of $500m media account

IPG Mediabrands is the incumbent on the account.

10 hours ago

Approach Gen Z by mindset, not age

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.

12 hours ago

IPG Q3 earnings show decrease in revenue, but ...

The holdco’s cost-cutting reductions in workforce and office space led to profit.

13 hours ago

How necessity, not hype, birthed Liqvd Asia's ...

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.