Campaign India Team
Aug 03, 2018

Weekend Watch: VE Commercial Vehicles' new thinking looks to empower employees

Watch the film conceptualised by Ogilvy here

VE Commercial Vehicles (a JV between Volvo and Eicher) has rolled out its second film part of its ‘Naya Samay Nayi Soch’ campaign. 
 
Conceptualised by Ogilvy, this film shows an interaction between a mechanic and a fleet owner. 
 
The film went on-air on 2 August and follows the film rolled out in July that showed an interaction between the fleet owner and a truck driver.

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Eighteen PR firms and ad agencies working on COP28 ...

Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies

11 hours ago

The Marcom Avenue expands to Bengaluru

The agency is also eyeing global expansion into Canada and the US

13 hours ago

Prasanth Kumar re-elected as president of AAAI

Rana Barua continues as vice president

13 hours ago

Moves and wins roundup: Week of 4 December

Read about the latest news in the marcomm world including updates from NDTV, Kaizzen and Social Beat