Watch the film conceptualised by Ogilvy here
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'We are accepting this painful situation in the short-term, to be better prepared for the future,' says CEO and Chairman Arthur Sadoun.
'By handing Royer the mic, you disempowered attendees in the audience who would have otherwise chosen not to attend his talk.'
The question is why they were ever made, let alone posted, in the first place.
Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”
