The Work
Campaign India Team
Aug 03, 2018

Weekend Watch: VE Commercial Vehicles' new thinking looks to empower employees

Watch the film conceptualised by Ogilvy here

VE Commercial Vehicles (a JV between Volvo and Eicher) has rolled out its second film part of its ‘Naya Samay Nayi Soch’ campaign. 
 
Conceptualised by Ogilvy, this film shows an interaction between a mechanic and a fleet owner. 
 
The film went on-air on 2 August and follows the film rolled out in July that showed an interaction between the fleet owner and a truck driver.

Source:
Campaign India

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