Campaign India Team
Aug 03, 2018

Weekend Watch: VE Commercial Vehicles' new thinking looks to empower employees

Watch the film conceptualised by Ogilvy here

VE Commercial Vehicles (a JV between Volvo and Eicher) has rolled out its second film part of its ‘Naya Samay Nayi Soch’ campaign. 
 
Conceptualised by Ogilvy, this film shows an interaction between a mechanic and a fleet owner. 
 
The film went on-air on 2 August and follows the film rolled out in July that showed an interaction between the fleet owner and a truck driver.

Source:
Campaign India

Related Articles

Just Published

2 days ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.

2 days ago

Haymarket SAC forays into Hindi language segment ...

The channel will look to provide accessible, user-friendly information on vehicle purchases

2 days ago

Wikimedia Foundation clarifies why its running a ...

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

2 days ago

DDB Mudra Group bags MMTC-PAMP's integrated mandate

Digital and creative to be handled by 22feet Tribal Worldwide, media planning by OMD MudraMax and PR by FleishmanHillard