VE Commercial Vehicles (a JV between Volvo and Eicher) has rolled out its second film part of its ‘Naya Samay Nayi Soch’ campaign.
Conceptualised by Ogilvy, this film shows an interaction between a mechanic and a fleet owner.
The film went on-air on 2 August and follows the film rolled out in July that showed an interaction between the fleet owner and a truck driver.
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