Weekend Watch: Uri's surgical strike on torrents

Watch the campaign conceptualised by Dentsu Webchutney here

Jan 18, 2019 04:27:00 AM | Video | Campaign India Team

'Uri: The Surgical Strike', the film that hit theatres on 11 January, had an interesting method of tackling piracy.
 
In a campaign conceptualised by Dentsu Webchutney, the makers of the film put up a version for people to download using torrents. The film features actors Kaushal and Gautam address users who take to piracy and download films to hit the theatres instead and stop the illegal practice.