Campaign India Team
Jun 07, 2018

Weekend Watch: This trailer is coming to a store near you

Watch the film conceptualised by JWT here

It's a political deal. The president has to give up his army base and territory or risk losing financial aid for his country. What does he opt for? Watch the three-minute film for the Aditya Birla Group's apparel brand Louis Philippe here.
 
Client: Aditya Birla Group 
 
Agency: JWT Bengaluru
Chief creative officer: Senthil Kumar
VP and senior creative director: Abhijit Mallick
Client services director: Mahesh Menon
Account manager: Ankieta Saha
 
Production house: Storytellers
Directors: Arun Gopalan and Ken Rolstan
Producer: Zina Khan
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

1 day ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

1 day ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

1 day ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.