Campaign India Team
Oct 14, 2016

Weekend Watch: Tata Cliq

Watch the film featuring Baba Sehgal here

Tata Cliq has joined in on the PPAP craze on the internet, with its own version. 
 
The film has been conceptualised in-house in collaboration with rapper Baba Sehgal, who features in it. 
 
It's 'Festober' on the internet.
Source:
Campaign India

Related Articles

Just Published

56 minutes ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

57 minutes ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

18 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

18 hours ago

India’s Gen Z and young Millennials prioritise ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.