The Work
Campaign India Team
Oct 14, 2016

Weekend Watch: Tata Cliq

Watch the film featuring Baba Sehgal here

Tata Cliq has joined in on the PPAP craze on the internet, with its own version. 
 
The film has been conceptualised in-house in collaboration with rapper Baba Sehgal, who features in it. 
 
It's 'Festober' on the internet.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

5 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

7 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

8 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

9 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

10 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

Related Articles

Vikas Purohit exits Tata Cliq
Marketing
Dec 16, 2022
Campaign India Team

Vikas Purohit exits Tata Cliq

Tata Cliq Luxury celebrates relationships, including those that don't exist anymore
The Work
Oct 20, 2021
Campaign India Team

Tata Cliq Luxury celebrates relationships, ...

Karan Johar and Twinkle Khanna engage in friendly banter for Tata Cliq
The Work
Mar 14, 2021
Campaign India Team

Karan Johar and Twinkle Khanna engage in friendly ...

Weekend Watch: Good Ol' Fridays
The Work
Nov 08, 2019
Campaign India Team

Weekend Watch: Good Ol' Fridays

Just Published

Salt Media Entertainment appoints Najia Khaan as director and producer
Media
12 hours ago
Campaign India Team

Salt Media Entertainment appoints Najia Khaan as ...

Salt Media Entertainment has appointed British-Afghan filmmaker Najia Khaan to lead its documentaries and special films division under the RVCJ Group.

Johnson’s Baby launches ‘It’s Pure Love’ campaign celebrating modern parenting
Advertising
14 hours ago
Campaign India Team

Johnson’s Baby launches ‘It’s Pure Love’ campaign ...

Johnson’s Baby unveils a refreshed campaign and upgraded range that blend science, sustainability, and emotional storytelling for today’s parents.

Excellent Publicity celebrates 14 years by appointing 14-year-old CEO
Advertising
14 hours ago
Campaign India Team

Excellent Publicity celebrates 14 years by ...

To mark its 14th anniversary, Excellent Publicity celebrated with a symbolic appointment and a renewed focus on its evolution into ad-tech.

Digitally Inspired Media wins integrated mandate for Om System India
Advertising
14 hours ago
Campaign India Team

Digitally Inspired Media wins integrated mandate ...

Digitally Inspired Media has secured the integrated campaign mandate for Om System, marking a key milestone in the brand’s India rebranding journey.