Tata Cliq has joined in on the PPAP craze on the internet, with its own version.
The film has been conceptualised in-house in collaboration with rapper Baba Sehgal, who features in it.
It's 'Festober' on the internet.
Watch the film featuring Baba Sehgal here
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Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.
Joining WPP in 2013 as GroupM’s South Asia CEO, he had taken this role in 2017.
From agentic AI product demos to client meetings, an inside look at how leaders from the major holding companies approached the 2026 Consumer Electronics Show.