Sulekha.com, a digital platform for local services, has rolled out a digital campaign, through which it looks to assure consumers of not receiving spam calls. The digital campaign consists of a film conceptualised by Flying Cursor.
Through a rap song, the film shows customers retorting to spam callers with humour, and explains how it's time to say goodbye to spam.
Soumendu Ganguly, head of marketing, Sulekha, said, “Sulekha is one of India’s largest digital brands. We get close to 20 million visitors every month. As a brand, we are constantly engaging with our customers to understand the challenges they face and the improvements they would like us to work on. Our users have been primarily complaining of persistent calls from certain service partners even after the user has finalised a service partner for their requirement. Also, they have been unable to tell Sulekha that they have found what they are looking for and don’t want to be disturbed anymore. We decided to solve this problem by deploying this unique technology.”
Satya Prabhakar, founder and CEO, Sulekha, said, “We are a technology-driven firm. Today, we are the leaders in providing local services across 800 categories in India. Local services has become an important business category and this market is currently valued at $200 billion. We are continuously looking to enhance customer experience with disruptive tech solutions.”
This film looks to target customers between the ages 25 to 44 in across Delhi–NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, Ahmedabad and Pune.
Agency: Flying Cursor
Production house: Ikgai Collective
Director (film): Angshuman