Campaign India Team
May 30, 2019

Weekend Watch: 'Stand by' for the official ICC World Cup 2019 anthem

Watch the anthem here

Here's a video to kickstart your affair with the ICC World Cup 2019. The official anthem for the ICC World Cup 2019, celebrates diversity with a leisurely sprinkling of sun, song and sand. 
Sung by LORYN and Rudimental, the anthem was released on 17 May.
Steve Elworthy, MD, ICC Men's Cricket World Cup 2019, said, "It is important to acknowledge the power of music in sporting environments – from a motivational platform for players to providing a common voice for fans to celebrate together I am sure we will see the official song at the absolute heart of this tournament. And when England and Wales host the ICC Cricket World Cup this summer it will be a truly multi-national event and this track brings to life the unique mix of cultures that guarantee a warm welcome for both players and fans. The collaboration with LORYN and Rudimental is hugely exciting and provides the tournament with another great way of inspiring and engaging a new generation of cricket fans through this Cricket World Cup."


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