Campaign India Team
Aug 22, 2019

Weekend Watch Radhika Apte talks about facing her fears head-on

Watch the films that give you an insight into the lives of Ayushmann Khurrana and Radhika Apte

Radhika Apte and Ayushmann Khurrana are part of a new campaign by Swedish watch and accessories brand, Daniel Wellington's global campaign #DWMoments.

Khurrana tells the story about how he found his true voice, “What I love about this campaign is that it´s about sharing. We artists have the same thoughts and dreams as anyone else. ‘My Moment' is about something very close to my heart. It is about how the power of words has helped me throughout my life, giving me an outlet for my thoughts and emotions."

 Apte talks about how a life-changing experience helped her see the world differently. “I think this is an important campaign, only by sharing our experiences we can learn as people, and I feel myself after watching other moments that I get inspired by other people’s stories. My Moment is about facing your fears head-on. But you have go to see for yourself!"

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

11 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

12 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.