Weekend Watch: Nike's 'dream further' for the Women's FIFA World Cup
Watch the film conceptualised by Wieden & Kennedy Portland here
Jun 06, 2019 07:39:00 AM | Video | Campaign India Team Share -
Nike's "Dream crazy" campaign is back with a powerful new chapter created for the Fifa Women's World Cup.
The ad, by Wieden & Kennedy Portland, stars 10-year-old US player Makena Cooke as she is led to the pitch by Dutch footballer Lieke Martens. She then goes on a cinematic journey with some of the biggest names from the sport, including getting caught up in a match between England and South Korea and appearing in a football video game (being played by Neymar).
The film ends with the line, "Don’t change your dream. Change the world".