The Work
Campaign India Team
Jun 06, 2019

Weekend Watch: Nike's 'dream further' for the Women's FIFA World Cup

Watch the film conceptualised by Wieden & Kennedy Portland here

Nike's "Dream crazy" campaign is back with a powerful new chapter created for the Fifa Women's World Cup.
 
The ad, by Wieden & Kennedy Portland, stars 10-year-old US player Makena Cooke as she is led to the pitch by Dutch footballer Lieke Martens. She then goes on a cinematic journey with some of the biggest names from the sport, including getting caught up in a match between England and South Korea and appearing in a football video game (being played by Neymar).
 
The film ends with the line, "Don’t change your dream. Change the world". 
 
 
 
Source:
Campaign India

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