Campaign India Team
Jun 06, 2019

Weekend Watch: Nike's 'dream further' for the Women's FIFA World Cup

Watch the film conceptualised by Wieden & Kennedy Portland here

Nike's "Dream crazy" campaign is back with a powerful new chapter created for the Fifa Women's World Cup.
 
The ad, by Wieden & Kennedy Portland, stars 10-year-old US player Makena Cooke as she is led to the pitch by Dutch footballer Lieke Martens. She then goes on a cinematic journey with some of the biggest names from the sport, including getting caught up in a match between England and South Korea and appearing in a football video game (being played by Neymar).
 
The film ends with the line, "Don’t change your dream. Change the world". 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Believe it or not: 42% Indians don’t recognise P V Sindhu!
Premium
5 hours ago

Believe it or not: 42% Indians don’t recognise P V ...

Sindhu was not the only one with poor scores on recognition. Other famous faces amongst women endorsees did pretty badly too.

Premium
WPP brings all Mumbai agency employees under one roof
Premium
5 hours ago

WPP brings all Mumbai agency employees under one roof

The employees will move into the Mumbai Campus as early as next week, while the Gurugram Campus will be set up next year.

Premium
Wendy Clark, DDB Worldwide:
Premium
20 hours ago

Wendy Clark, DDB Worldwide: "I know what it feels ...

Campaign India's Prasad Sangameshwaran interviewed with DDB Worldwide's global President and CEO, Wendy Ludlow Clark, a discussion that was beamed live on Facebook. Here's the entire conversation, without any edits or cuts: