Campaign India Team
Feb 09, 2017

Weekend Watch: Mr Clean, cleaner of your dreams

Watch the film conceptualised by Leo Burnett Canada here

Mr Clean, the all purpose cleaner brand from Procter & Gamble rolled out a 30-second spot during the Super Bowl.

Conceptualised by Leo Burnett, Canada, the film shows a home-maker who's upset with the stains in her kitchen. A macho man appears out of nowhere and charms her by cleaning the toughest of stains. As she falls for Mr Clean, her reverie is broken by someone calling out to her. The commercial ends with the home maker taking every one by surprise.



Campaign India

Related Articles

Just Published

1 hour ago

Brands react to coronavirus crisis

Read our compilation of how brands are helping out during this crisis

1 hour ago

Raj Jain to leave BCCL as S Sivakumar elevated as CEC

Jain had joined the company in 2014 from Bharti Retail

1 hour ago

'Breaks and sign-off times are critical': Omnicom ...

John Wren shared empathy for those 'doing double-duty caring for a child or relative.'

2 hours ago

'If you continue doing a certain activity for 21 ...

The author states how companies have successfully adopted the 'work from home model' and re-evaluated their strategies as they continue to fight coronavirus