Watch the film conceptualised by Leo Burnett Canada here
Mr Clean, the all purpose cleaner brand from Procter & Gamble rolled out a 30-second spot during the Super Bowl.
Conceptualised by Leo Burnett, Canada, the film shows a home-maker who's upset with the stains in her kitchen. A macho man appears out of nowhere and charms her by cleaning the toughest of stains. As she falls for Mr Clean, her reverie is broken by someone calling out to her. The commercial ends with the home maker taking every one by surprise.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
.png&h=268&w=401&q=100&v=20250320&c=1)
Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.
.png&h=268&w=401&q=100&v=20250320&c=1)
Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
