Incredible India has added three more films to the campaign it rolled out earlier this year.
Conceptualised by McCann, the latest of the films show how a couple, Mr and Mrs Jones, head to India to celebrate their 40th anniversary.
While on their travels, they feel more alive thanks to Ayurveda and believe that they've had a reincarnation post their trip to the country.
View the other films here
CREDITS:
Agency: McCann
Production house: Crazy few Films
Director: Anupam Mishra
Producers: Urfi Kazmi and Viraj Gawas
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