Weekend Watch: Incredible India

Incredible India has rolled out a film through which it positions the country as the 'land of yoga'. Conceptualised by McCann, the film shows the story of a champion racer.

 

He says that while he's been all over the world racing, every time he puts on his helmet to race, he reminisces about India, the land where he found yoga. The film goes on to show great shots of the country and the tips the racer received while performing yoga. It ends with the racer saying, 'yoga has taught me the truth about life and motorcycles - the more still you are, the further you can go'.

 

The film signs off with the 'Incredible India' super.