Campaign India Team
Mar 16, 2018

Weekend Watch: Incredible India

Watch the film conceptualised by McCann here

Incredible India has rolled out a film through which it positions the country as the 'land of yoga'. Conceptualised by McCann, the film shows the story of a champion racer.
 
He says that while he's been all over the world racing, every time he puts on his helmet to race, he reminisces about India, the land where he found yoga. The film goes on to show great shots of the country and the tips the racer received while performing yoga. It ends with the racer saying, 'yoga has taught me the truth about life and motorcycles - the more still you are, the further you can go'.
 
The film signs off with the 'Incredible India' super.   
 
CREDITS:
 
Production house: Crazy few Films
Director: Anupam Mishra 
Producers: Urfi Kazmi and Viraj Gawas 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Taapsee Pannu lands a crispy news anchor job with Kurkure
Premium
2 days ago

Taapsee Pannu lands a crispy news anchor job with ...

Watch the film conceptualised by Wunderman Thompson here

Premium
Torie Henderson to depart OMG
Premium
2 days ago

Torie Henderson to depart OMG

Market-level CEOs will lead their territories as the CEO of SEA and India.

Premium
Manav Sethi joins Eros International as group CMO
Premium
Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna Mehra and Rathi Gangappa on jury
Premium
2 days ago

Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna ...

Festival to be held between 10-13 March