The Zee Group has produced the winning entry at the inaugural edition of Campaign For Good.
The film urges the youth to turn their regular Fridays to Good Ol' Fridays by spending the night with their grandparents.
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Watch the film produced by the Zee Group here
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184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
The association also named the new managing committee for 2025–26.
The company also downgraded its net revenue forecast for the year.
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.