The Zee Group has produced the winning entry at the inaugural edition of Campaign For Good.
The film urges the youth to turn their regular Fridays to Good Ol' Fridays by spending the night with their grandparents.
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Watch the film produced by the Zee Group here
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The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.
Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.
Winners will be announced on 19 February at a grand celebration in Mumbai.
Rajkummar Rao and Patralekha lead Vim’s #EqualVow campaign, challenging outdated gender roles and inspiring couples to embrace shared responsibility.