Weekend Watch: Good Ol' Fridays
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80% of Indian professionals experience data ...
While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that impact their work, finds the study.
WPP launches data solution Open Intelligence
The network is calling the solution the advertising industry’s 'first large marketing model'.
Happydent’s shine dims in overstuffed civic spin
A nostalgic nod turns into narrative overload as its latest campaign mixes sparkle, satire, and sanitation—without quite sticking the landing.
From cookies to clicks: ITC Foods’ multi-speed ...
The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and shifting consumer behaviour—all without choosing sides.