Campaign India Team
Nov 23, 2017

Weekend Watch: Gatorade gets Serena Williams to deliver 'life lessons' for young girls

Watch the film conceptualised by TBWA\Chiat\Day here

Earlier this week, Gatorade released a film featuring Serena Williams conceptualised by TBWA\Chiat\Day. 
 
Williams provides the voice over in the film. Holding a baby in hand, the message is for her own daughter and other young girls. The 23-time Grand Slam winner says that she won't mind if her daughter plays tennis badly, or doesn't take to the game at all, but 'she must keep playing'. 
 
The film goes on to reveal how playing a sport taught Williams to be strong, and the tennis star claims that shall help her daughter too. It ends with the message, 'The lessons learned in sports will help you beyond the field'.
 
So, take this thought this weekend, and head out to the greens to play a sport! 
 
Source:
Campaign India

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