The Work
Campaign India Team
Jun 21, 2019

Weekend Watch: Coca-Cola puts the team first with 12th man Rishabh Pant

Watch the film conceptualised by McCann Worldgroup India here

Coca-Cola, an official partner for the ICC World Cup 2019, has rolled out an ad film featuring Rishabh Pant and Yuvraj Singh.  
 
Conceptualised by McCann Worldgroup India, the film gives the perspective of the 12th man. It talks about his importance - right from handing out the drinks to being ready to come on to the field as a substitute and being ready for that 'unexpected call up'. 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

When Prime Video ads guess your mood before you watch

4 When Prime Video ads guess your mood before you watch

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

5 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

6 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

8 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

9 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

10 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

Related Articles

Cadbury Fuse engages Yuvraj Singh and Rishabh Pant in banter
The Work
Apr 22, 2019
Campaign India Team

Cadbury Fuse engages Yuvraj Singh and Rishabh Pant ...

Samsonite India showcases strength with Amitabh Bachchan, Mithali Raj and Yuvraj Singh
The Work
Jan 02, 2023
Campaign India Team

Samsonite India showcases strength with Amitabh ...

Rishabh Pant speaks about life uncertainties through experience for HDFC Life
The Work
Jul 11, 2023
Campaign India Team

Rishabh Pant speaks about life uncertainties ...

Himalaya Men calls India to #CheerInWhites with Virat Kohli, Rishabh Pant and Ishan Kishan ahead of WTC final
The Work
Jun 16, 2021
Campaign India Team

Himalaya Men calls India to #CheerInWhites with ...

Just Published

India becomes the brief in OpenAI’s global playbook
Opinion
16 hours ago
Jaspreet Bindra

India becomes the brief in OpenAI’s global playbook

With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.

India’s online gaming bill redraws the playing ad-spend playbook
Advertising
18 hours ago
Vinita Bhatia

India’s online gaming bill redraws the playing ...

A blanket ban on real-money gaming shifts billions in ad revenues, forcing agencies, broadcasters and brands to rethink strategies overnight.

India’s app boom tests advertising’s Google–Meta habit
Advertising
19 hours ago
Vinita Bhatia

India’s app boom tests advertising’s Google–Meta habit

Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.