Cadbury Fuse has rolled out a campaign consisting of two films featuring cricketers Rishabh Pant and Yuvraj Singh.
Conceptualised by Ogilvy, the films show the duo do whatever it takes to get their hands on the chocolate.
One film shows Pant and Yuvraj hungry. They spot a young cricketer with a Fuse in his hand. Both Pant and Yuvraj look to lure the young man with offers like selfies, autographs and more as they look to get their hands on the chocolate. They finally grab the chocolate only to find that the wrapper was empty.
The other film shows Pant walk towards Yuvraj with a packet of Fuse in his hand. Yuvraj spots that and pretends to get onto a call with his mother as he tells her about his hunger situation. Pant doesn't fall for that and does the same before finally opening the pack and eating the chocolate.