Campaign India Team
Apr 22, 2019

Cadbury Fuse engages Yuvraj Singh and Rishabh Pant in banter

Watch the films conceptualised by Ogilvy here

Cadbury Fuse has rolled out a campaign consisting of two films featuring cricketers Rishabh Pant and Yuvraj Singh.
Conceptualised by Ogilvy, the films show the duo do whatever it takes to get their hands on the chocolate. 
One film shows Pant and Yuvraj hungry. They spot a young cricketer with a Fuse in his hand. Both Pant and Yuvraj look to lure the young man with offers like selfies, autographs and more as they look to get their hands on the chocolate. They finally grab the chocolate only to find that the wrapper was empty. 

The other film shows Pant walk towards Yuvraj with a packet of Fuse in his hand. Yuvraj spots that and pretends to get onto a call with his mother as he tells her about his hunger situation. Pant doesn't fall for that and does the same before finally opening the pack and eating the chocolate.  
Client: Mondelez India (Cadbury Fuse)
Agency: Ogilvy
Account management: Prakash Nair, Beenu Kurup, Tanmay Rajpurkar
Strategic planning Vipasha Bhuptani, Raghav Swamy
Creative: Zenobia Pithawalla, Varsha Desai
Production house: Chrome Pictures
Director: Vijay Veermal
Producer: Poonam Wahi
Project coordinator: Daniel Amanna
DOP: Jishnu B
Music director: Arjuna Harjaie
Art director: Rahil Khan
Editor: Nipun Gupta
Chief Ad: Roopali Singhal
DA: Nikita Bavishi
AD Team: Drishya Menon, Ravindra Sasmal, Nishant Dey, Manish Bhardwaj
Production controller: Sandeep Gupta
Post Production Studio: Splice studio
Post producer: Dutta Yewale
Campaign India

Related Articles

Just Published

4 hours ago

Tailoring your brand’s marketing for the urban ...

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

7 hours ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.

7 hours ago

Havas loses B Corp status over controversial Shell deal

After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.

7 hours ago

MediaMonks reorganises, rebrands to Monks and puts ...

Monks’ capabilities will sit in new marketing and technology services groups.