Campaign India Team
Aug 03, 2017

Weekend Watch: Coca-Cola pushes recycling with Fanta-Coke Zero love story

Watch the ad film conceptualised by Ogilvy & Mather Berlin here

Coca-Cola uses the tale of two star-crossed plastic bottles to encourage consumers to recycle in this new animated ad.
Everything in the film is made entirely from recycled plastic, glass and cardboard. The pun-heavy script sees the lovebirds, a Fanta and a Coca-Cola Zero Sugar, torn apart, only to be reunited after they are recycled. 
Campaign India

Related Articles

Just Published

3 hours ago

Brand's Suntory Myanmar looks to gift a boost of ...

Grip Digi has conceptualised the campaign

9 hours ago

Blog: The CEO as brand ambassador - how 'Mahashay' ...

The author asks if this strategy can work and looks at which CEOs have succeeded as brand ambassadors and who have not

10 hours ago

BBDO to handle Dynapar QPS' creative mandate

Account won post a multi-agency pitch

12 hours ago

West India to bounce back from Covid setback ...

Kantar and GroupM's Dialogue Factory has released a 'Rural Covid Barometer Report'