The Work
Campaign India Team
Aug 03, 2017

Weekend Watch: Coca-Cola pushes recycling with Fanta-Coke Zero love story

Watch the ad film conceptualised by Ogilvy & Mather Berlin here

Coca-Cola uses the tale of two star-crossed plastic bottles to encourage consumers to recycle in this new animated ad.
 
Everything in the film is made entirely from recycled plastic, glass and cardboard. The pun-heavy script sees the lovebirds, a Fanta and a Coca-Cola Zero Sugar, torn apart, only to be reunited after they are recycled. 
 
Source:
Campaign India

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