Campaign India Team
Oct 07, 2016

Weekend Watch: CenturyPly

Watch the film conceptualised by the brand's in house team

Century Plyboards India, has extended its Heroes campaign that was first rolled out in 2014, with a film ahead of Durga Puja. 
 
This year the company is celebrating those who are behind the scenes of this festival. The film shows, sculptors, fast food vendors, policemen, electricians, drummers, ambulance drivers, sweepers, petrolpump attendants, watchmen and security guards, and the efforts they make to work towards the festival. The film links these people to the brand's ‘Sab Sahe Mast Rahe’ (tolerates everything, stays good) thought and invites people to click a picture of these heroes. Users can then submit the pictures to the brand's Facebook page with a post on why they consider the person to be a hero. The group of people getting the maximum pictures will be felicitated. 
 
Sanjay Agarwal, MD, CenturyPly, said, "CenturyPly has always celebrated the ‘Sab Sahe Mast Rahe’ spirit. This year’s CenturyPly Heroes intends to celebrate the unsung heroes we come across in our lives everyday yet we do not acknowledge their efforts in a way that it deserves. Through this initiative, we hope to make a small difference in their lives while bringing a smile to their faces."
 
Amit Gope, group head - marketing, CenturyPly, added, “CenturyPly Heroes is a special campaign to all of us as it helps us touch the lives of those people who work very hard throughout the year yet somehow go unnoticed. We want this campaign to reach out the mass so that through their engagement with these people, we can make this campaign a grand success.” 
Source:
Campaign India

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