Watch the film made by Publicis Worldwide here
In a new campaign for Cadillac, which was launched around the Oscars, Publicis Worldwide cheers America to #DareGreatly.
In this ad, that's part of the #DareGreatly series of films, the voice over talks about the importance of not resting on one's laurels even though the brand has been a symbol of the future, setting standards and a star. But our past is just that, past.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20260108&c=1)
The "walled garden" era is giving way to a new ecosystem where consumer attention and trust are highest.
Each January, the Swiss Alps become a temporary nerve centre for global decision-making, as policymakers, business leaders and institutions convene at the World Economic Forum to debate the direction of the world economy. From 19–23 January 2026, NDTV will once again report from Davos.
The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.
The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.
