Campaign India Team
Mar 03, 2017

Weekend Watch: Cadillac #DareGreatly

Watch the film made by Publicis Worldwide here

In a new campaign for Cadillac, which was launched around the Oscars, Publicis Worldwide cheers America to #DareGreatly.

In this ad, that's part of the #DareGreatly series of films, the voice over talks about the importance of not resting on one's laurels even though the brand has been a symbol of the future, setting standards and a star. But our past is just that, past.

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

1 day ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

1 day ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging