Weekend Watch: Britannia milks its biscuits for a Pongal feast

A child brings a large container to his mom asking for some milk. Suspecting that it's for the cat that is mewing in the background, the mother offers just a little milk.

 

The child marches out of the house. There are several children who join him, carrying containers of similar sizes. They are marching towards a field where an old man, probably a homeless man, is trying to cook his celebratory dish of sweet Pongal (made primarily of rice, milk and sugar), to mark the harvest festival of South India. 

 

The children start emptying the contents from their steel vessels into the earthern pot that is cooking the sweet Pongal. The parents have rationed their milk to such an extent that there is too little milk to do complete justice to the recipe. The child protagonist has the answer to overcome the milk shortage.

 

Client: Britannia

Product: Milk Bikis

Agency: Lowe Lintas, Bengaluru

Production House: Black Box Films

Executive Producer: Gowri Krishnakumar

Director: Krishnakumar R

Director of Photography: M S Prabhu

Chairman & Chief Creative Officer:  Arun Iyer

Creative Director: Romel Joseph, Rimona Ganapathy, Lohith Chengappa, N. Sukumaran

Client Servicing: Hari Krishnan, Sonali Khanna, Smrithi Ramanujam, Aarushi Girdhar

Line Producer: Pradeep

Art Director: Susheel Babu

Stylist: Vidya

Cast: Shital, Kavish, Vanshika, Nandhan, Kishore

Casting: Hemanth Bohra, Mohena

Music: Gopal Rao

Offline Editor: Justin Raj (RGB, Chennai) 

Online Editor: Mohan (RGB, Chennai)

Colorist: Vineesh Vijayan (Nube, Mumbai)

CG & VFX: Richiard Sequeria (Digipriority, Chennai), Duraimurugan (RGB, Chennai)

Sound Engineer: Vijayanand, Shaji, Arun, Dinesh (Voicce store, Chennai)

Foley: Rajesh Mukkath

DA: Suchita D Prasad

First Assistant Director: Satish

Assistant Directors: Ajay Kumar, Madhu, Keerthini, Harsha

Admin Dept: Rizwana Rahamath & Ramu Sampath (Black Box Films)