Campaign India Team
Mar 14, 2019

Weekend Watch: Bournvita stocks black clothes to score during exams

Watch the film conceptualised by Ogilvy here

This exam season, Bournvita transformed a popular fashion store in the most unexpected way. One customer walks in to buy a white formal shirt. He is surprised to see only black tees being sold. Another walks in to buy a maroon blazer. He's shocked to see only T-shirts on offer.
 
A couple who have come to collect their pair of jeans demand to see the manager. In walks in a child saying that he's the manager of the store. What does this film have to with a kids’ future? Watch the film to discover that.
Source:
Campaign India

Related Articles

Just Published

Premium
It's more than just football, says Rohit Sharma in first India specific campaign for LaLiga
Premium
2 hours ago

It's more than just football, says Rohit Sharma in ...

Watch the film conceptualised by India on Track

Premium
Interactive Avenues bags UPL's digital mandate
Premium
7 hours ago

Interactive Avenues bags UPL's digital mandate

Account won following a multi-agency pitch

Premium
Mitali Srivastava Hough launches Equal
Premium
7 hours ago

Mitali Srivastava Hough launches Equal

The agency will specialise in cause marketing and CSR solutions

Premium
Agency staff get two hours max for uninterrupted work
Premium
9 hours ago

Agency staff get two hours max for uninterrupted work

Interruptions and overbooking are rife in the agency world, but remote working is shown to improve productivity.