Campaign India Team
Mar 14, 2019

Weekend Watch: Bournvita stocks black clothes to score during exams

Watch the film conceptualised by Ogilvy here

This exam season, Bournvita transformed a popular fashion store in the most unexpected way. One customer walks in to buy a white formal shirt. He is surprised to see only black tees being sold. Another walks in to buy a maroon blazer. He's shocked to see only T-shirts on offer.
 
A couple who have come to collect their pair of jeans demand to see the manager. In walks in a child saying that he's the manager of the store. What does this film have to with a kids’ future? Watch the film to discover that.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

25 minutes ago

Picks of the week: Mother's Day campaigns 2024

From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.

5 hours ago

Moment marketing: Get it wrong, and the moment is gone

SOUNDING BOARD: When it comes to jumping on viral trends, cultural moments, and tapping the zeitgeist, how should brands choose their moment? And what happens if you pick the wrong one? Campaign asks industry experts.

3 days ago

Engineers India scouts for creative partners

Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.

3 days ago

India's IAA chapter launches campaign to combat ...

As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.