Campaign India Team
Mar 14, 2019

Weekend Watch: Bournvita stocks black clothes to score during exams

Watch the film conceptualised by Ogilvy here

This exam season, Bournvita transformed a popular fashion store in the most unexpected way. One customer walks in to buy a white formal shirt. He is surprised to see only black tees being sold. Another walks in to buy a maroon blazer. He's shocked to see only T-shirts on offer.
 
A couple who have come to collect their pair of jeans demand to see the manager. In walks in a child saying that he's the manager of the store. What does this film have to with a kids’ future? Watch the film to discover that.
Source:
Campaign India

Related Articles

Just Published

1 day ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

1 day ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

1 day ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

1 day ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come