Campaign India Team
Mar 14, 2019

Weekend Watch: Bournvita stocks black clothes to score during exams

Watch the film conceptualised by Ogilvy here

This exam season, Bournvita transformed a popular fashion store in the most unexpected way. One customer walks in to buy a white formal shirt. He is surprised to see only black tees being sold. Another walks in to buy a maroon blazer. He's shocked to see only T-shirts on offer.
 
A couple who have come to collect their pair of jeans demand to see the manager. In walks in a child saying that he's the manager of the store. What does this film have to with a kids’ future? Watch the film to discover that.
Source:
Campaign India

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