Weekend Watch: Big Bazaar lights up travellers' Diwali

Big Bazaar has rolled out its film for the festive season. 

 

Conceptualised by DDB Mudra, it shows people travelling on a train in the festive season. A delay means that they won't get home in time for Diwali, much to the disappointment of one traveller. A co-passenger looks to change that by offering him sweets and wishing him Happy Diwali.

 

Other passengers join the duo and the whole train is lit up. The film ends with Big Bazaar's message, 'Har Tyohar Mein Big Bazaar'.

 

CREDITS

 

Client: Big Bazaar

Agency: DDB Mudra Group

Director: Anurag Kashyap