The Work
Campaign India Team
Oct 19, 2018

Weekend Watch: Big Bazaar lights up travellers' Diwali

Watch the film conceptualised by DDB Mudra here

Big Bazaar has rolled out its film for the festive season. 
 
Conceptualised by DDB Mudra, it shows people travelling on a train in the festive season. A delay means that they won't get home in time for Diwali, much to the disappointment of one traveller. A co-passenger looks to change that by offering him sweets and wishing him Happy Diwali.
 
Other passengers join the duo and the whole train is lit up. The film ends with Big Bazaar's message, 'Har Tyohar Mein Big Bazaar'.
 
CREDITS
 
Client: Big Bazaar
Agency: DDB Mudra Group
Director: Anurag Kashyap  
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

4 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

5 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

6 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Edelman makes global leadership changes

7 Edelman makes global leadership changes

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

When creativity meets code: The human algorithm problem

10 When creativity meets code: The human algorithm problem

Related Articles

Vivo’s Diwali ad reminds India what home feels like
Advertising
Oct 07, 2025
Campaign India Team

Vivo’s Diwali ad reminds India what home feels like

India’s repackaging habit meets its match this Diwali
Advertising
Sep 30, 2025
Campaign India Team

India’s repackaging habit meets its match this Diwali

Big Bazaar introduces ‘Bachat paane ki vaccine’ for ‘Sabse saste 6 din’ sale
The Work
Jan 27, 2021
Campaign India Team

Big Bazaar introduces ‘Bachat paane ki vaccine’ for ...

Weekend Watch: Big Bazaar becomes your wedding planner
The Work
Feb 28, 2018
Campaign India Team

Weekend Watch: Big Bazaar becomes your wedding planner

Just Published

Campaign roundup: Week of 20 October
Advertising
1 day ago
Campaign India Team

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

When the sellers of joy become its custodians
Advertising
4 days ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
4 days ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
4 days ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.