Weekend Watch: Big Bazaar lights up travellers' Diwali
Watch the film conceptualised by DDB Mudra here
Oct 19, 2018 04:21:00 AM | Video | Campaign India Team Share -
Big Bazaar has rolled out its film for the festive season.
Conceptualised by DDB Mudra, it shows people travelling on a train in the festive season. A delay means that they won't get home in time for Diwali, much to the disappointment of one traveller. A co-passenger looks to change that by offering him sweets and wishing him Happy Diwali.
Other passengers join the duo and the whole train is lit up. The film ends with Big Bazaar's message, 'Har Tyohar Mein Big Bazaar'.
Client: Big Bazaar
Agency: DDB Mudra Group
Director: Anurag Kashyap