The message in this public service announcement is simple.
When you shop, be sure you're not buying something that endangers wildlife. Because illegal wildlife trade in billions is wiping out endangered species.
The spot will air on Discovery Networks' channels in the Asia-Pacific region, following a similar one created for the US in September.
We'll leave you yo mull over this thought over the weekend, even as an international conference on illegal wildlife trade comes to a close in Vietnam today.
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1 day ago
Watch the film conceptualised by Daiko FHO here