Campaign India Team
Nov 18, 2016

Weekend watch: #BeInformedBuyInformed

Watch the PSA by Discovery Networks here

The message in this public service announcement is simple. 
 
When you shop, be sure you're not buying something that endangers wildlife. Because illegal wildlife trade in billions is wiping out endangered species. 
 
The spot will air on Discovery Networks' channels in the Asia-Pacific region, following a similar one created for the US in September.
 
We'll leave you yo mull over this thought over the weekend, even as an international conference on illegal wildlife trade comes to a close in Vietnam today.
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

13 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

13 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.