Watch the ad film conceptualised by Cheil WW India here
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Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.
India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.
When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.
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IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.
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