WATCH: We have to be careful with e-commerce in the alcobev space — Moët Hennessy

Smriti Sekhsaria recently joined Moët Hennessy as marketing head for the spirits and champagne categories.

 

In the video above she explains why she made the move, discusses the first campaign she has worked on for Belvedere Vodka, how the Indian consumer in the alcobev space has evolved, advertising (and the lack of it) in India, creating an eco-system thanks to digital, the role of packaging, and a lot more...