Raahil Chopra
Aug 10, 2021

WATCH: We have to be careful with e-commerce in the alcobev space — Moët Hennessy

Smriti Sekhsaria, the marketing head for spirits and champagne at Moët Hennessy, speaks about challenges in the marketing space in her category, its focus on sustainability and more...

Smriti Sekhsaria recently joined Moët Hennessy as marketing head for the spirits and champagne categories.
 
In the video above she explains why she made the move, discusses the first campaign she has worked on for Belvedere Vodka, how the Indian consumer in the alcobev space has evolved, advertising (and the lack of it) in India, creating an eco-system thanks to digital, the role of packaging, and a lot more...
 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Images from the IAA Leadership Awards 2021

The IAA Leadership Awards were announced on 24 September in Mumbai. Here are images from the event which saw Anil Kapoor, Bobby Pawar, Nandini Dias, NP Singh, and Raj Nayak among the winners

22 hours ago

Lux Cozi wins the plagiarism battle against Amul Macho

ASCI dismissed Amul Macho’s claims against the Lux Cozi ad as baseless and false

1 day ago

IAA Leadership Awards 2021: Bobby Pawar, Nandini ...

Raj Nayak inducted into IAA's 'Hall of Fame' and Anil Kapoor bags 'Brand Endorser of the Year'

1 day ago

WPP fined $19 million by SEC over accounting and ...

In India, a WPP subsidiary repeatedly bribed government officials in return for advertising contract