The head of brand for Oyo globally discusses the challenges the travel industry faces, the recent ad campaigns the brand has released and why print plays a major role in its communication strategy
'It's been a roller coaster ride' says Mayur Hola, head - global brand, Oyo, as he describes the last 17 months for the travel industry and Oyo in particular in a chat with Campaign India.
Hola states how the pandemic has kept him and his team busier than they would be while following the 'normal marketing calendar'. He also speaks about the different roles different media play for the brand, with a special emphasis on print.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Now in its third year, the brand’s Milk Bikis ads, featuring Pankaj Tripathi, champion equal parenting—but is it sparking change or just riding a trendy wave?
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The campaign, crafted by ^ atom network, takes a fun route to showcase the home solutions brand’s value-for-money offerings.
Four Indian brands entered the global top 100 ranking.
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
