Raahil Chopra
Jul 05, 2021

WATCH: We aim to go from paper to pixels – Mayur Hola, Oyo

The head of brand for Oyo globally discusses the challenges the travel industry faces, the recent ad campaigns the brand has released and why print plays a major role in its communication strategy

'It's been a roller coaster ride' says Mayur Hola, head - global brand, Oyo, as he describes the last 17 months for the travel industry and Oyo in particular in a chat with Campaign India

Hola states how the pandemic has kept him and his team busier than they would be while following the 'normal marketing calendar'. He also speaks about the different roles different media play for the brand, with a special emphasis on print. 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Facebook notches 56% revenue rise, but warns of iOS ...

The social-media giant expects a "more significant impact" from Apple's targeting shift in the next three months. For now, it continues to reel in cash from a pandemic-induced boom in online advertising

1 day ago

Zee5 Global invites South Asian viewers to view ...

Watch the film conceptualised by WYP Wondrlab here