Campaign India Team
Jul 08, 2022

Wardwizard’s Joy e-bike spreads #BharatkaJoy

Watch the film conceptualised by WideAngle Studios here

Wardwizard Innovations and Mobility has rolled out a campaign titled ‘#BharatkaJoy’ (the joy of India) to highlight its electric two-wheeler brand, ‘Joy e-bike'. 

 

Conceptualised by WideAngle Studios, the film captures the emotions of Indians across different landscapes through an anthem titled ‘Saath Chalein’ (go along). Starting from Kashmir, the film showcases the culture and emotions of the Indian crown with Wolf+, Nanu+, and Beast, rushing on icy terrains in Zojila pass with the anthem playing in the background. The film then depicts Rajasthan, showcasing the culture and traditions of Rajasthani people with a Wolf+ in the middle under the backdrop of Amer Fort. The journey continues, driving the Wolf+ along the ghats of Varanasi showcasing the joy of spirituality and the food culture of that area. The film switches to a panoramic view of the Nanu+ rushing along the backwaters of Alleppey, Kerala. The film ends with a message of unity ‘Saath Chalein Hum Tum’ (let’s go along together). 

 

Yatin Gupte, chairman and managing director, Wardwizard Innovations and Mobility, said, “Our new brand campaign is dedicated to bringing a sense of joy and happiness. The film captures diverse cultures along with the moral values that depict the story of each region and its traditions. This campaign further highlights the electrifying evolution that the country is going through for a healthier environment as well as our intent toward sustainability. Ushering the positivity and power, our new anthem ‘Saath Chalein’ will resonate with the aspirations of all Indians.” 

 

CREDITS: 

 

Creative agency: WideAngle Studios

Director: Vashishth Upadhyay

Producer: Shahid Pathan, Vashishth Upadhyay

Production house: WideAngle Studios

DOP: Pratik Parmar

Music and lyrics: Siddharth Amit Bhavsar 

Source:
Campaign India

Related Articles

Just Published

2 days ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

2 days ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

2 days ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

2 days ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.