Campaign India Team
Nov 30, 2016

Volvo Trucks "Flying passenger"

Watch the film conceptualised by Forsman & Bodenfors here

Volvo Trucks is back with a new live test in which one of its vehicles tows a paraglider up a mountain pass in Croatia.
 
The precision stunt shows off the performance of Volvo Trucks’ powertrain with I-Shift Dual Clutch. This is the latest instalment in a series best known for 2013's "Epic split" stunt starring Jean-Claude Van Damme.
 
(This article first appeared on CampaignLive.co.uk)
 
Source:
Campaign India

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