Voltas Beko Home Appliances has launched a digital campaign comprising a series of short films around ‘Freedom from chores’. It looks at telling consumers to put their tiring experiences of 2020 behind and focus on their hopes and ambitions for 2021.
The campaign aims to inspire people after what has been a rough year, to start 2021 on the right note and make their resolutions a reality. Interactive Avenues has conceptualised the campaign.
The films show the daily struggles one faces because of gruelling household chores, using relatable, slice-of-life insights. They ask people to skip their struggles with Voltas Beko and spend more time on the things they enjoy.
Agency: Interactive Avenues
Senior vice president: Abbhishek Chadha
Team leads: Gokul Pillai, Ameya Desai
Creative team: Kaustubh Yadav, Ashutosh Goswami, Varun Tomar, Pradeep Arya
Servicing lead: Parul Oberoi
Production house: Prime focus
Director: Prerna Kapur