Campaign India Team
Apr 15, 2020

Vodafone ZooZoos return to spread light-hearted social messages

Watch the films conceptualised by Ogilvy here

Vodafone has brought its ZooZoos back to spread messages on safety during the lockdown period in India.
 
Conceptualised by Ogilvy, each of the three films spread a different message. 
 
The first one (above) urges viewers to not fall for fake news and only trust government approved sources.
 
The second film's message is to show your talent to the world without stepping out.

The third film reminds viewers to wash their hands with soap and water for 20 seconds after touching an object. 

 
Kavita Nair, chief digital transformation and brand officer, Vodafone Idea, said, “In the current circumstances, telecom networks are our only window to the outside world, to just being in touch with other human beings, to staying connected to anything at all. While VIL has been going the extra mile to keep the nation connected, we thought it’s time to bring back our best loved icons – Pug and Zoozooz – to reinforce the importance of staying home, staying safe and staying connected with Vodafone in these difficult circumstances. We felt that these much-loved icons would be perfect to appeal to the emotions of Indians, urging them to stay safe at home and stay busy on Vodafone network.”
 
Kiran Antony, CCO, Ogilvy India, said, “People tend to seek familiarity in uncertain times to feel comfortable. And that is where loveable brand properties can play an important role. More than for the nostalgia factor, we also brought back the pug to stand out from the rest of the ads delivering the same message. With some clever editing, we managed to re-purpose an old ad to deliver this important message.”
Source:
Campaign India

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