Cricket.com has rolled out a film ahead of the IPL to showcase its changed features.
Conceptualised by Ogilvy, the film shows the various changes the sport has seen. It urges viewers to now follow the sport through the website cricket.com as it gives a changed fan experience.
Deepak Gullapalli, founder and CEO, Head Digital Works, said, “Cricket.com is the latest addition to our portfolio and we are very excited about it. In a country like ours where cricket is more of a religion than just a sport, our platform will provide the best-in-class analysis and updates of the sport. We are also very proud of our association with Ogilvy and the execution of our ‘the ever-changing game’ campaign. With this, we aim to revolutionise the way cricket is followed in India.”
Kiran Anthony, chief creative officer- South, Ogilvy, said, "From five-day-cricket to five-hour-cricket, from eight balls an over to six balls an over; cricket has been evolving ever since the game came into existence. The same applies for those who follow the game. From adjusting radio frequencies to adjusting TV antennas, from sms alerts to live video feeds, the way we consume cricket has also evolved. As Cricket.com is going to be the natural next step in cricket consumption, we came up with this film which portrayed a series of interesting instances of how cricket has evolved over these years."