Vodafone Essar has tied up with Facebook to launch a new handset, Vodafone Blue. The handset will allow users to easily share and connect with their friends through the social network and is designed to bring what Vodafone says is an 'outstanding and affordable integrated mobile Facebook experience' to customers.
For the launch of the phone, Vodafone's creative agency, Ogilvy & Mather has created a 120-second long TVC. In the film a young man brings out the features of the phone and Facebook through a song for the social network.
Commenting on the launch of the handset, Kumar Ramanathan, chief marketing officer, Vodafone Essar said, “The mobile internet plays a central role in the daily lives of millions of Vodafone customers, many of whom are avid Facebook users. Vodafone Blue is the answer to our youth’s mobile social networking needs. The phone has been designed to let everyone experience the fun of connecting with friends on the go, at a pocket friendly price. With our unique, fully integrated Facebook customization, the Vodafone Blue offers a compelling, out-of-the-box experience.”
Henri Moissinac, head of mobile business, Facebook, added, “Facebook wants to make every phone social and Vodafone has taken the integration of Facebook to the next level with the Vodafone Blue. We are really happy that Vodafone has brought the phone to India and enabling people to experience Facebook free of charge from the mobile device for a year”.
The Vodafone Blue handset is priced at Rs 4950.
Client : Vodafone, India
National creative director : Rajiv Rao
Creative director : Elizabeth Dias
Creative : Rajiv Rao, Elizabeth D, Savio A, Resham D, Umma S, Mayuresh W, Ashish S, Sandesh K, Calvin A, C V Sajuand Preeti J.
National Account Head : Kapil Arora
Account Management : Sarang W, Chatak V, Visha lK
Director : Prakash Varma
Producer : Sneha & Lisa
Production House: Nirvana Films