Raahil Chopra
Sep 08, 2011

Vodafone ties up with Facebook to create Vodafone Blue

WATCH the TVC created by Ogilvy here

wide player in 16:9 format. Used on article page for Campaign.

Vodafone Essar has tied up with Facebook to launch a new handset, Vodafone Blue. The handset will allow users to easily share and connect with their friends through the social network and is designed to bring what Vodafone says is an 'outstanding and affordable integrated mobile Facebook experience' to customers.

For the launch of the phone, Vodafone's creative agency, Ogilvy & Mather has created a 120-second long TVC. In the film a young man brings out the features of the phone and Facebook through a song for the social network. 

Commenting on the launch of the handset, Kumar Ramanathan, chief marketing officer, Vodafone Essar said, “The mobile internet plays a central role in the daily lives of millions of Vodafone customers, many of whom are avid Facebook users. Vodafone Blue is the answer to our youth’s mobile social networking needs. The phone has been designed to let everyone experience the fun of connecting with friends on the go, at a pocket friendly price. With our unique, fully integrated Facebook customization, the Vodafone Blue offers a compelling, out-of-the-box experience.”

Henri Moissinac, head of mobile business, Facebook, added, “Facebook wants to make every phone social and Vodafone has taken the integration of Facebook to the next level with the Vodafone Blue. We are really happy that Vodafone has brought the phone to India and enabling people to experience Facebook free of charge from the mobile device for a year”.

The Vodafone Blue handset is priced at Rs 4950.


Client : Vodafone, India
National creative director : Rajiv Rao
Creative director : Elizabeth Dias
Creative : Rajiv Rao, Elizabeth D, Savio A, Resham D, Umma S, Mayuresh W, Ashish S, Sandesh K, Calvin A, C V Sajuand Preeti J.
National Account Head : Kapil Arora
Account Management : Sarang W, Chatak V, Visha lK
Director : Prakash Varma
Producer : Sneha & Lisa
Production House: Nirvana Films

Campaign India

Related Articles

Just Published

11 hours ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

15 hours ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

16 hours ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes

16 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India