Vodafone has rolled out a film to promote Vodafone Red, a postpaid plan that allows shared usage of data, talktime and SMS amongst family members. The film conceptualised by Ogilvy & Mather went on air on 11 November 2015.
A large family and how each of its members use their mobile phone forms the crux of the film. The family comprises a 'non-stop talking husband', his 'one-word texting' wife, a daughter who uses 'just data all the time'. Elsewhere, a brother who’s 'always busy on a shopping app', is matched in usage by his sister, who’s a 'gaming champ'. Reining all of them in is a grandmother who says wasting is a bad thing. The film ends introducing the 'Hum saath saath hain family' at the dinner table, while the new Vodafone Red Postpaid plan is introduced with the promise: 'Add a family member at Rs 99 p.m.'.