Campaign India Team
Nov 16, 2015

Vodafone takes music route to pitch data sharing plan

Watch the ad film conceptualised by Ogilvy & Mather here

Vodafone has rolled out a film to promote Vodafone Red, a postpaid plan that allows shared usage of data, talktime and SMS amongst family members. The film conceptualised by Ogilvy & Mather went on air on 11 November 2015.
A large family and how each of its members use their mobile phone forms the crux of the film. The family comprises a 'non-stop talking husband', his 'one-word texting' wife, a daughter who uses 'just data all the time'. Elsewhere, a brother who’s 'always busy on a shopping app', is matched in usage by his sister, who’s a 'gaming champ'. Reining all of them in is a grandmother who says wasting is a bad thing. The film ends introducing the 'Hum saath saath hain family' at the dinner table, while the new Vodafone Red Postpaid plan is introduced with the promise: 'Add a family member at Rs 99 p.m.'.
Client: Vodafone 
Agency: Ogilvy&Mather
Campaign India

Related Articles

Just Published

9 hours ago

Publicis parts ways with employee following ...

Holding company parted ways with Tom Goodwin after he tweeted about pandemic.

9 hours ago

Manan Shah joins Chimp&z Inc to head client services

Moves from AdLift where he also headed client services

13 hours ago

Havas Q2 organic revenue dives 18%

Asia-Pacific records sharp declines, but healthcare is a bright spot.

13 hours ago

In reverse decision, Vivo set to leave as IPL lead ...

Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.