Campaign India Team
Jan 15, 2019

Vodafone looks to make conversations around network engineers redundant

Watch the film conceptualised by Ogilvy here

Vodafone has rolled out a campaign through which it pushes its SuperNet 4G service in crowded areas.
 
Conceptualised by Ogilvy, the film shows two network engineers working in a tunnel. The duo are having a discussion about how those with their job profiles will be forgotten as people in crowded areas will also have access to high speed data. 
 
Sashi Shankar, CMO, Vodafone Idea, said, “We are making significant investments in improving the network as the data uptake in India creates some global benchmarks. Vodafone SuperNet 4G – The Data Strong Network will be strengthened as towers get added every hour, especially at crowded places. For any telecom service provider network engineers are the backbone for providing uninterrupted connectivity. Through this campaign, we are saluting these heroes for helping us deliver superior customer experience." 
 
Kiran Antony, ECD, Ogilvy said, “When a network works perfectly fine, no one ever remembers the people who work behind the scenes to make it run seamlessly. This insight is what helped us humanise the network improvement efforts of Vodafone, while staying focused on delivering the message - seamless network experience even in crowded places because we are adding a tower every hour. The campaign revolves around conversations between two network engineers while they are busy adding new towers.”
 
The campaign went live on 15 January. Along with this film, the campaign also has OOH, print and radio legs.
 
Source:
Campaign India

Related Articles

Just Published

Premium
Instagram ditches 'likes': Pros and cons for influencers
Premium
2 hours ago

Instagram ditches 'likes': Pros and cons for ...

Digital marketers across Asia welcome the move, but say it won't make waves in the industry.

Premium
Sunset at the Afternoon
Premium
2 hours ago

Sunset at the Afternoon

Three decade old English tabloid announced its closure to employees yesterday

Premium
Weekend Wrap: 19 July
Premium
3 hours ago

Weekend Wrap: 19 July

In the news: Games2win, Konnections, MG Motors, Oppo, Reebok, Resulticks, World Out of Home Congress

Premium
Weekend Watch: Axe collaborates with Martin Garrix for 'these are the times'
Premium
3 hours ago

Weekend Watch: Axe collaborates with Martin Garrix ...

Watch the film conceptualised by 72andSunny Amsterdam here