Vodafone looks to make conversations around network engineers redundant

Vodafone has rolled out a campaign through which it pushes its SuperNet 4G service in crowded areas.

 

Conceptualised by Ogilvy, the film shows two network engineers working in a tunnel. The duo are having a discussion about how those with their job profiles will be forgotten as people in crowded areas will also have access to high speed data. 

 

Sashi Shankar, CMO, Vodafone Idea, said, “We are making significant investments in improving the network as the data uptake in India creates some global benchmarks. Vodafone SuperNet 4G – The Data Strong Network will be strengthened as towers get added every hour, especially at crowded places. For any telecom service provider network engineers are the backbone for providing uninterrupted connectivity. Through this campaign, we are saluting these heroes for helping us deliver superior customer experience." 

 

Kiran Antony, ECD, Ogilvy said, “When a network works perfectly fine, no one ever remembers the people who work behind the scenes to make it run seamlessly. This insight is what helped us humanise the network improvement efforts of Vodafone, while staying focused on delivering the message - seamless network experience even in crowded places because we are adding a tower every hour. The campaign revolves around conversations between two network engineers while they are busy adding new towers.”

 

The campaign went live on 15 January. Along with this film, the campaign also has OOH, print and radio legs.