Campaign India Team
Apr 18, 2016

Vodafone drives SuperNet with 'SuperFan', 'SuperBrother' stories

Watch the ad films conceptualised by Ogilvy & Mather here

Vodafone has rolled out two more films and a '#HakkeBakke' initiative for the ongoing IPL season. 
 
One of the films opens with a boy holding an infant. The baby looks sleepy and starts crying. He cradles the infant in his arms until it falls asleep. With limited movement so as to not awaken the baby, he puts on his headphones and streams an action flick on his phone. A super says 'Be a Super Brother with Vodafone SuperNet' and the voice over introduces Vodafone's on-demand HD movies.

This film features two colleagues in office. They discuss what they did the previous day. One of them recalls enjoying the match on TV at home, alone. It turns out that his colleague was the designated 'Vodafone SuperFan' for the same IPL match. He recounts his experience from the time he enters the stadium, to when he receives his autographed ball as a souvenir. As he ends saying 'What a match', their colleagues have gathered around to hear his story and applaud him. The voice over says 'Be a SuperFan, with Vodafone SuperNet'.
 
 
Vodafone has also also rolled out an initiative #HakkeBakke. For the contest, a video featuring dancer Lauren Gottlieb has been created. After breaking into a jig following a six hit during the match, Gottlieb invites 'crazy cricket fans' to showcase their '#HakkeBakke' moves. They are required to record a video and share it on social media with the same hashtag.
 
Sandeep Kataria, director – commercial, Vodafone India, said, “Vodafone has been associated with IPL since its inception nine years ago. As we look forward to another exciting season of cricket, we are using this edition of the marquee cricket tournament as an opportunity to promote our recently launched Vodafone SuperNet proposition celebrating the major improvements in our network bringing new benefits to our customers. A series of unique experiences and engagement opportunities that combine the best of the past with the excitement of the new have been specially created for customers to actively participate in the Vivo IPL 2016. Vodafone SuperCheer, Vodafone Super Album, Vodafone SuperFan and Vodafone FanArmy are all being promoted with a creative blitzkrieg and amplified with a high-decibel 360 campaign. We hope that our customers and cricket enthusiasts will enjoy this ‘Super’ exciting and rewarding experience while enjoying the cricket-ainment at the stadium cheering their favourite teams.”
 
 
 
Credits
 
Client: Vodafone
Creative agency: Ogilvy & Mather

 

Source:
Campaign India