Campaign India Team
May 07, 2020

Vodafone connects the elderly with their friends

Watch the film conceptualised by Ogilvy here

Vodafone has released a film which shows how the older generation can connect with their friends during the lockdown.

Conceptualised by Ogilvy, the film opens with a shot of a lady seeing pictures on her phone. Among them is a picture of three elderly women enjoying a walk. She calls a neighbour and gets the elders across the building connected over a video call, much to the joy of all of them.  

The film signs off with a message, 'a little distance only makes friendships stronger. Stay home. Stay safe. Stay connected.'
Campaign India

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