Campaign India Team
May 07, 2020

Vodafone connects the elderly with their friends

Watch the film conceptualised by Ogilvy here

Vodafone has released a film which shows how the older generation can connect with their friends during the lockdown.

Conceptualised by Ogilvy, the film opens with a shot of a lady seeing pictures on her phone. Among them is a picture of three elderly women enjoying a walk. She calls a neighbour and gets the elders across the building connected over a video call, much to the joy of all of them.  

The film signs off with a message, 'a little distance only makes friendships stronger. Stay home. Stay safe. Stay connected.'
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

2 days ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

2 days ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

2 days ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.