Like the last few years, Republic Day 2017 saw its fair share of advertising.
This year four films conceptualised by Mullen Lintas, Leo Burnett, L&K Saatchi & Saatchi and Ogilvy & Mather (and Geometry Global) stood out from the crowd. They are for Bajaj Avenger, Hero Motocorp, Nissan GT-R and Vodafone respectively.
Part of its 'Feel Like God' campaign, Bajaj invited riders to celebrate a 'nature's parade'.
Vodafone rolled out a tribute to the farmers across the country with a folk song in collaboration with music band, Maati Baani. Through the song it conveys how through its KisaanMitr initiative it helps farmers by providing real-time information about the weather, market prices, crop protection advice and subsidy information.
Hero Motocorp called out to the nation to show support to our soldiers by posting messages along with a photo or video with the '#HeroSalutes'. 38 such videos were added to the brand's YouTube page.
For its GT-R, Nissan created what it calls the 'world's largest outline of a country map'.