Campaign India Team
Dec 18, 2015

ZooZoos return, work an app factory for MyVodafone re-launch

Watch the ad film conceptualised by Ogilvy & Mather here

Vodafone has brought back the ZooZoos for the re-launch of its MyVodafone app. The current version of the app has been rolled out on the Play Store on Android and will be rolled out for iOS and Windows users in January 2016. 
Supporting the re-launch will be a four-film series, of which one film (above) went live online on 17 December.  
The one-minute film shows the ‘Zumi Army’ at a factory indulging in different kinds of work. From Whatsapp, to bill payment, to listening of music, the ZooZoos are shown working on different things. It ends with a ZooZoo shutting a door, on the outside of which rests the name MyVodafone App. 
Siddharth Banerjee, national head – brand communication and insights, Vodafone India, said, "This is the first campaign on MyVodafone although it was launched two years ago. We want more people to download this. It's a free-to-use app, with no charges on the data on this website. The objective of this campaign is to make MyVodafone the primary customer interaction tool for all smartphone users. We want more people to be aware of the app and be able to play with it. Accordingly a 360 campaign has been designed that clearly establishes MyVodafone App as a one-stop shop for all Vodafone-related services. The much loved’ Zumi Army’ will engage with customers through different mediums, showcasing key features of the all new MyVodafone App.”
Banerjee added that app downloads will be encouraged through digital and on-ground, including at retail outlets too. 
Client: Vodafone
Agency: Ogilvy & Mather
Production house: Nirvana Films
Campaign India