Vodafone India has rolled out a new campaign featuring the ZooZoos ahead of the upcoming IPL season.
Conceptualised by Ogilvy & Mather, the first film shows how Vodafone is 'happy to help' its customers with a click of a button. A ZooZoo is shown gifting a partner a phone. The partner sees the sim-less phone and is disappointed. The ZooZoo uses the 'help' button on the old phone. It cuts to a scene of ZooZoos exercising. They halt the exercise when they get signals to go help the couple. They put on their 'ninja' avatar and fly to the couple's rescue with a new sim.
Siddharth Banerjee, EVP - marketing, Vodafone India, said, “As technology drives the changing customer behaviour and expectations, we at Vodafone have driven our digital transformation initiatives hard and also evolved our 'Happy to Help' philosophy for the 2018 digital customer to 'Happy to Help… in a click'. Further, in keeping with the topicality of our campaign break, we are bringing back our much loved ZooZoos in a brand-new Ninja avatar. They are quick, agile and efficient, much like our service experience, enabled by the digital transformation initiatives at Vodafone India.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
6 hours ago
The report also suggested that HD channel viewership increased by 15% in the last two years