Campaign India Team
Mar 28, 2018

Vodafone has a new 'Happy to Help' avatar with the ZooZoos

Watch the film conceptualised by Ogilvy & Mather here

Vodafone India has rolled out a new campaign featuring the ZooZoos ahead of the upcoming IPL season. 
 
Conceptualised by Ogilvy & Mather, the first film shows how Vodafone is 'happy to help' its customers with a click of a button. A ZooZoo is shown gifting a partner a phone. The partner sees the sim-less phone and is disappointed. The ZooZoo uses the 'help' button on the old phone. It cuts to a scene of ZooZoos exercising. They halt the exercise when they get signals to go help the couple. They put on their 'ninja' avatar and fly to the couple's rescue with a new sim. 
 
Siddharth Banerjee, EVP - marketing, Vodafone India, said, “As technology drives the changing customer behaviour and expectations, we at Vodafone have driven our digital transformation initiatives hard and also evolved our 'Happy to Help' philosophy for the 2018 digital customer to 'Happy to Help… in a click'. Further, in keeping with the topicality of our campaign break, we are bringing back our much loved ZooZoos in a brand-new Ninja avatar. They are quick, agile and efficient, much like our service experience, enabled by the digital transformation initiatives at Vodafone India.”
 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

4 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

6 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

8 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.