Campaign India Team
May 23, 2018

Virat Kohli's loses fans over chips, wins them back

Watch the ad film conceptualised by Mullen Lintas here

Too Yumm, a multi-grand chips brand under the RP Sanjiv Goenka Group, has rolled out its second campaign featuring health ambassador Virat Kohli. 
 
This film opens with a shot of Kohli eating Too Yumm chips. This is followed by clips of fans who are let down by Kohli's 'unhealthy binge' and many who had his diet as an inspiration are upset by the steps taken by the Indian cricket team captain. 
 
After several shots of fans putting out their complaints, Kohli reveals that he's not eating chips, he's eating 'multi-grain' chips which aren't fried but baked. 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

1 day ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

1 day ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging