Campaign India Team
May 23, 2018

Virat Kohli's loses fans over chips, wins them back

Watch the ad film conceptualised by Mullen Lintas here

Too Yumm, a multi-grand chips brand under the RP Sanjiv Goenka Group, has rolled out its second campaign featuring health ambassador Virat Kohli. 
 
This film opens with a shot of Kohli eating Too Yumm chips. This is followed by clips of fans who are let down by Kohli's 'unhealthy binge' and many who had his diet as an inspiration are upset by the steps taken by the Indian cricket team captain. 
 
After several shots of fans putting out their complaints, Kohli reveals that he's not eating chips, he's eating 'multi-grain' chips which aren't fried but baked. 
 
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

18 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

20 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

20 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.