Virat Kohli's loses fans over chips, wins them back

Watch the ad film conceptualised by Mullen Lintas here

May 23, 2018 04:26:00 AM | Video | Campaign India Team Share - Share to Facebook

Too Yumm, a multi-grand chips brand under the RP Sanjiv Goenka Group, has rolled out its second campaign featuring health ambassador Virat Kohli. 
 
This film opens with a shot of Kohli eating Too Yumm chips. This is followed by clips of fans who are let down by Kohli's 'unhealthy binge' and many who had his diet as an inspiration are upset by the steps taken by the Indian cricket team captain. 
 
After several shots of fans putting out their complaints, Kohli reveals that he's not eating chips, he's eating 'multi-grain' chips which aren't fried but baked.