Campaign India Team
Feb 19, 2024

Vikrant Massey spotlights Aditya Birla Health Insurance's wellness commitment through Activ One

Watch the films conceptualised by Dentsu Creative here

Aditya Birla Health Insurance has rolled out a campaign featuring actor Vikrant Massey to highlight the offerings of its recently launched, Activ One. 
Conceptualised by Dentsu Creative, the films introduce Activ One as a holistic health insurance plan, championed by Massey, emphasising its unique health and insurance blend. With the tagline '100% Health. 100% Health Insurance,' the campaign underscores ABHICL's commitment to promoting wellness. Massey's narration in the first film showcases the 'claim protect' feature, illustrating how healthy customers can receive up to 100% premium refunds through its health insurance returns. Subsequent films follow suit, highlighting other insurance plan features.

Mayank Bathwal, chief executive officer, Aditya Birla Health Insurance, said, "As a brand, ABHI has consistently led the way in incentivised wellness, offering a ‘health-first’ approach that sets us apart in the market. With this campaign, we are emphasising how Activ One not only addresses health insurance needs but also empowers policyholders to achieve their healthiest self. We're delighted to have Vikrant Massey as the face of the Active One. His relatable persona resonates with diverse audiences, aligning seamlessly with ABHI's vision of providing accessible health insurance to customers from all backgrounds.”
Darshana Shah, marketing head, Aditya Birla Capital, said, “At ABHI, promoting a healthy lifestyle and holistic well-being has always been our priority. Activ One is thoughtfully crafted to cater to the diverse needs of consumers across different health and life stages. We're excited to have Vikrant Massey as the brand ambassador for this new campaign. It will further strengthen Activ One’s compelling narrative and reach and inspire customers to embrace a healthy lifestyle.”
Campaign India

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