WATCH spokespersons from Flipkart, Aircel and Digital Law & Kenneth talk about their favourite digital brand strategy of 2011
Campaign India spoke to Vikram Deshpande, senior manager, online marketing, Flipkart; Shashank Saksena, deputy general manager, Aircel; and Anil Nair, managing partner, Digital Law & Kenneth, about their favourite digital campaigns of 2011.
Nike's Bleed Blue campaign, Mahindra's digital campaign for XUV 500, DSP Blackrock Mutual Fund campaign, and the Anna Hazare campaign, were the ones that caught their fancy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year
A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025
Watch the film conceptualised by the in-house team at Star Sports here
