WATCH spokespersons from Flipkart, Aircel and Digital Law & Kenneth talk about their favourite digital brand strategy of 2011
Campaign India spoke to Vikram Deshpande, senior manager, online marketing, Flipkart; Shashank Saksena, deputy general manager, Aircel; and Anil Nair, managing partner, Digital Law & Kenneth, about their favourite digital campaigns of 2011.
Nike's Bleed Blue campaign, Mahindra's digital campaign for XUV 500, DSP Blackrock Mutual Fund campaign, and the Anna Hazare campaign, were the ones that caught their fancy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.
“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
