WATCH spokespersons from Flipkart, Aircel and Digital Law & Kenneth talk about their favourite digital brand strategy of 2011
Campaign India spoke to Vikram Deshpande, senior manager, online marketing, Flipkart; Shashank Saksena, deputy general manager, Aircel; and Anil Nair, managing partner, Digital Law & Kenneth, about their favourite digital campaigns of 2011.
Nike's Bleed Blue campaign, Mahindra's digital campaign for XUV 500, DSP Blackrock Mutual Fund campaign, and the Anna Hazare campaign, were the ones that caught their fancy.
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It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
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Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
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The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.
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Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
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