WATCH spokespersons from Flipkart, Aircel and Digital Law & Kenneth talk about their favourite digital brand strategy of 2011
Campaign India spoke to Vikram Deshpande, senior manager, online marketing, Flipkart; Shashank Saksena, deputy general manager, Aircel; and Anil Nair, managing partner, Digital Law & Kenneth, about their favourite digital campaigns of 2011.
Nike's Bleed Blue campaign, Mahindra's digital campaign for XUV 500, DSP Blackrock Mutual Fund campaign, and the Anna Hazare campaign, were the ones that caught their fancy.
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Senior professionals from Burger King and Jones Knowles Ritchie speak about the fast-food giant’s brand identity revamp exercise
Ogilvy’s chairperson of global creative and chairperson of India shares life learnings and how he has used them in advertising
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Apple, Google, Microsoft and Tencent also among top five most valuable brands
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Watch the film conceptualised by Ogilvy here
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