WATCH the 2009 Cyber Lions jury president Lars Bastholm explain how you can make your entry roar
If Indian agency folk were disappointed with last year's no-show in the Cyber Lions category, here are a few tips from 2009 Cyber Lions jury president Lars Bastholm, chief digital creative officer of Ogilvy North America, to make an entry that works. He explains why it's critical to keep the video under two minutes, and to spare the jury of the hyperbole, among other things.
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