WATCH the 2009 Cyber Lions jury president Lars Bastholm explain how you can make your entry roar
If Indian agency folk were disappointed with last year's no-show in the Cyber Lions category, here are a few tips from 2009 Cyber Lions jury president Lars Bastholm, chief digital creative officer of Ogilvy North America, to make an entry that works. He explains why it's critical to keep the video under two minutes, and to spare the jury of the hyperbole, among other things.
WATCH the video
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
