Campaign India Team
Feb 24, 2011

VIDEO: Tips to win a Cyber Lion

WATCH the 2009 Cyber Lions jury president Lars Bastholm explain how you can make your entry roar

If Indian agency folk were disappointed with last year's no-show in the Cyber Lions category, here are a few tips from 2009 Cyber Lions jury president Lars Bastholm, chief digital creative officer of Ogilvy North America, to make an entry that works. He explains why it's critical to keep the video under two minutes, and to spare the jury of the hyperbole, among other things.  

WATCH the video

 

Related Articles

Just Published

13 hours ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

13 hours ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

17 hours ago

'What was the alternative?': shock at WPP over Nick ...

Companies are becoming 'less forgiving' of mistakes, lawyers say.

17 hours ago

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author