Campaign India Team
Feb 24, 2011

VIDEO: Tips to win a Cyber Lion

WATCH the 2009 Cyber Lions jury president Lars Bastholm explain how you can make your entry roar

If Indian agency folk were disappointed with last year's no-show in the Cyber Lions category, here are a few tips from 2009 Cyber Lions jury president Lars Bastholm, chief digital creative officer of Ogilvy North America, to make an entry that works. He explains why it's critical to keep the video under two minutes, and to spare the jury of the hyperbole, among other things.  

WATCH the video

 

Related Articles

Just Published

4 hours ago

MiQ reshapes India leadership amid programmatic flux

Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.

6 hours ago

Jonty Rhodes dives into cashback chase

Super.money’s latest ad swaps cricket balls for cashback, with the South African player shadowing an auto driver to spotlight the lure of instant rewards.

7 hours ago

EU fines Google nearly $3.5 billion for abusing ...

Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.

10 hours ago

Creativity, not cost-cutting, emerges as agencies’ test

With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.